Privacy Policy

SwiBeat Privacy Policy

Thanks for choosing SwiBeat (「SwiBeat」, 「we」, 「us」, 「our」). By signing up or otherwise using the SwiBeat, SwiRadio, SwiTube, SwiSound, SwiPlayer, SwiMusic service, websites, and software applications (together, the 「SwiBeat Service」 or 「Service」), or accessing any content or material that is made available by SwiBeat through the Service (the 「Content」) you are entering into a binding contract with the SwiBeat entity indicated at the bottom of this document. 

Your privacy is important to us. This Privacy Policy explains how we collect, store, use and disclose your information when you use SwiBeat Service website (the Website), our mobile apps (the Apps) and all related sites, players, widgets, tools, apps, data, software, APIs and other services provided by SwiBeat (the Services).

This Privacy Policy explains the followings:

  • Type of information we collect about you
  • How we use your information
  • Sharing of your information
  • Cookies and similar technology
  • Manage your cookie and other preferences
  • Access to your data
  • International data transfers
  • Age restrictions
  • Changes and updates to this Privacy Policy

If you do not agree to any of the provisions of this Privacy Policy, you should not use the Website, the Apps or any of the Services. If you have any questions or concerns, you can contact us at swibeat@gmail.com.

All the information we collect is related to providing the SwiBeat, SwiRadio, SwiTube, SwiSound, SwiPlayer, SwiMusic service and its features.
This Privacy Policy is designed to give you full transparency regarding our data protection practices. If there’s anything that’s not clear from this Privacy Policy, please feel free to email us at swibeat@gmail.com.


Type of information we collect about you

Information provided by you: You don't need to provide us with any personal data in order to visit the Website. However, certain Services do require that you register for a SwiBeat account and, by doing so, you will provide us with certain information:

  • Essential information: When you register any kind of SwiBeat account, you will need to provide your email address, username and choose a password.
  • Non-essential information: Your gender if you wish to provide it.
  • Information from correspondence: You will provide certain personal data if you contact us by email, use any of the web forms on the Website, or contact us by mail, fax or other offline means.
  • Survey information: If you participate in any survey, you will provide certain personal data as part of your response, unless you respond anonymously.

Information we collect automatically: There is certain information that we collect automatically as the result of your use of the Platform, or through the use of web analytics services as described in Cookies and similar technology section. This information includes but is not limited to:

  • the Internet Protocol (IP) address of the device from which you access the Platform (this can sometimes be used to derive the country or city from which you are accessing the Platform)
  • the site that you visited immediately prior to visiting the Website
  • the specific actions that you take on the Platform, including the pages that you visit, connecting your Facebook or Google+ account, sharing a sound with another use or performing a search
  • any search terms that you may enter on the Website
  • the time, frequency and duration of your visits to the Platform
  • your browser type and operating system
  • the nature of the device from which you are accessing the Platform, for example, whether you are accessing the Platform from a personal computer or from a mobile device
  • Information about your Device (universally unique ID ,「UUID」) when using SwiBeat App
  • information collected through cookies and similar technology, as described in our Cookies Policy
  • information regarding your interaction with email messages, for example, whether you opened, clicked on, or forwarded the email message


How we use your information

We use the information that we collect about you for the following purposes:

  • To operate and maintain SwiBeat service, and to provide you with access to the Website and use of the Apps and any Services that you may request from time to time.
  • Improving and customizing the Platform and advertising;
  • To analyze the use of the Platform, and the people visiting the Website and using the Apps and Services, in order to improve SwiBeat and customize it to your needs and interests.
  • To show you ads on behalf of advertisers, we use information that you make available to us when you interact with the Platform including location data, together with information you provide to us through the Platform, e.g. demographic information, you choose to make available to us (such as your age or gender) directly or through third party services. This allows us to show you ads that are more relevant and interesting to you. Please note that we do not share personal data with advertisers. Instead, advertisers pre-define a specific audience by certain generic criteria (e.g. the city of residence, the age range, or the number of followers of an unidentified user) for a specific ad campaign. If your profile matches these generic criteria, we may choose to display a suitable ad to you. We may also display ads based on the content that you have recently viewed or searched. Before we may use location data from the app for the first time, your mobile device will generally ask you for permission first. In case you gave permission to do so, location based services in your device will collect location data for a couple of seconds. These will then be shared with us or a respective service provider.
  • To customize your use of the Platform and/or the content of any email newsletter or other material that we may send to you from time to time.

For other purposes, provided we disclose this to you at the relevant time, and provided that you agree to the proposed use of your personal data.


Sharing of your information

We will not share your information with any third party, except as described in this Privacy Policy. There are circumstances where we may need to share some of the information we collect about you or which you provide to us - these circumstances are as follows:

  • Service providers: We use certain reputable third parties, some of whom may be located outside of the European Economic Area, to provide us with certain specialized services related to the Platform. These third parties will have access to certain information about you, but only where this is necessary in order for those third parties to provide their services to us. Where we transfer personal data to these third parties, we ask and require these third parties to implement appropriate organizational and technical security measures to protect against unauthorized disclosure of personal data, and only to process personal data in accordance with our instructions and to the extent necessary to provide their services to us.
  • As aggregated data: We may aggregate your personal data with similar data relating to other users of the Platform in order to create statistical information regarding the Platform and its use, which we may then share with third parties or make publicly available. However, none of this information would include any email address or other contact information, or anything that could be used to identify you individually, either online or in real life.
  • If required by law: We will disclose your information if we believe in good faith that we are permitted or required to do so by law, including in response to a court order, subpoena or other legal demand or request.
  • To protect our interests: We may disclose your information if we feel this is necessary in order to protect or defend our legitimate rights and interests, or those of our users, employees, directors or shareholders, and/or to ensure the safety and security of the Platform and/or the SwiBeat community.
  • In the context of a business transfer: We may transfer your information to any person or company that acquires all or substantially all of the assets or business of SwiBeat, or on a merger of our business, or in the event of our insolvency.


Cookies and similar technology

In common with most websites, we use cookies and other standard Internet technologies to help us improve the Website and the Apps and Services we provide.

Ads displayed to you are in some cases provided by third parties. These may and as far as allowed by your settings or your device, use information about your visit and interaction with the Platform in order to show you personalized ads of products and services that may be of interest to you. Personal information such as your name or email address will not be shared with these.

Any and all audio, video, music, text, photos, pictures, graphics, comments, and other content, data, information, logo or service marks via the Service (hereinafter "Content") are the property of their respective owners. You must not store, distribute, send, transmit, display, perform, make available or otherwise communicate to the public any Content to which you do not hold the necessary rights. Any unauthorized use of copyright protected material within Content (including by way of reproduction, distribution, modification, adaptation, public display, public performance, preparation of derivative works, making available or otherwise communicating to the public via the Service) may constitute an infringement of third party rights and is strictly prohibited.
You hereby expressly acknowledge and agree that you are solely responsible for your use of SwiBeat, SwiRadio, SwiTube and SwiSound.

The Content, including but not limited to, radio stations, videos and music on SwiBeat Service are provided “AS IS” and on an “IS AVAILABLE” basis without any representation or endorsement made and without warranty of any kind whether express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, non-infringement, compatibility, security and accuracy. You expressly understand and agree that your use of SwiBeat Service is at your own risk. SwiBeat disclaims any and all liability for the acts, omissions and conduct of any third parties in connection with or related to your use of SwiRadio and you assume total responsibility for your use of SwiBeat Service and any linked sites. Any contents downloaded or otherwise obtained through the use of SwiBeat Service are obtained at your own discretion and risk and that you will be solely responsible for any damage to your device or loss of data that results from the download of such contents. No advice or information, whether oral or written, obtained by you from SwiBeat or through the provision of services of SwiRadio shall create any warranty not expressly stated in these terms and conditions.

Third parties that advertise goods or services on the Service (collectively, “Advertisers”) may also use cookies to track your use of the Service. Advertisers will have their own terms of use and privacy policies which may differ from these Terms. The display of content does not constitute recommendations or an endorsement by us. We have no control over the content of Third Party Sites and we accept no responsibility for them or for any loss or damage that may arise from your use of them.
We advise you to check the privacy policies of these Advertisers for information about their cookie usage and other privacy practices. Advertisers also may use cookies to track your online activities across websites over time to provide interest-based advertising.

This section describes use of cookies and other technologies.
We have done our best to provide you with as much information as possible about our use of cookies and similar technology. If you choose to use the Platform without blocking or disabling these cookies or opting out of other technologies as described in our Cookies Policy, you will indicate your consent to our use of these technologies and to our use (in accordance with this Privacy Policy and our Terms of Use) of any personal data that we collect using these technologies.


What are cookies and other technologies?

A cookie is a small text file that is placed on your computer, mobile phone, or other device when you visit a website. The cookie will help website providers to recognize your device the next time you visit their website. There are other similar technologies such as pixel tags (transparent graphic images placed on a web page or in an email, which indicate that a page or email has been viewed), web bugs (similar to pixel tags), and web storage, which are used in desktop software or mobile devices.

There are also technologies such as mobile device identifiers and SDK integrations to help companies recognize your device when you return to an app or otherwise use the service.


How we use cookies and other technologies

We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device for a set period of time or until you delete them). We use the following types of cookies for the purposes explained as following:

  • Essential Operational: These cookies are necessary to allow us to operate the SwiBeat Service as you have requested. For example, they let us recognize what type of subscriber you are and then provide you with services accordingly.
  • Performance / Analytics: We use these cookies to analyze how the SwiBeat Service is accessed, is used, or is performing. We use this information to maintain, operate, and continually improve the SwiBeat Service. We may also obtain information from our email newsletters, including whether you opened or forwarded a newsletter or clicked on any of its content. This information tells us about our newsletters' effectiveness and helps us ensure that we're delivering information that you find interesting.
  • Functional: These cookies let us operate certain functions of the SwiBeat Service in line with the choices you make. These cookies mean that when you continue to use or come back to the SwiBeat Service, we can provide you with our services as you have asked for them to be provided, such as knowing your username, remembering how you have customized our services, and reminding you of content you have enjoyed.
  • Targeting / advertising: We use these cookies to serve you with advertisements that may be relevant to you and your interests. The information may also be used for frequency capping purposes (e.g., to ensure we do not display the same advertisement to you repeatedly) and to help us regulate the advertisements you receive and measure their effectiveness.
  • Third Party: We may allow our business partners to use cookies on or outside the SwiBeat Service for the same purposes identified above, including collecting information about your online activities over time and across different websites. We may also use service providers acting on our behalf to use cookies for the purposes identified above.
  • SwiBeat Ads: We work with web publishers, advertising networks, and service providers to deliver SwiBeat ads on other web sites and services. Cookies may be used to serve you with advertisements that may be relevant to you and your interests on other web sites and services and to regulate the advertisements you receive and measure their effectiveness.


Manage your cookie and other preferences

Many web browsers allow you to manage your preferences. You can set your browser to refuse cookies or delete certain cookies. You may be able to manage other technologies in the same way that you manage cookies using your browser's preferences.
Please note that if you choose to block cookies, doing so may impair the SwiBeat Service or prevent certain elements of it from functioning.There is no accepted standard on how to respond to Do Not Track signals, and we do not respond to such signals.

Canadian users can also visit youradchoices.ca. European users can also visit youronlinechoices.com to learn how to opt out of having their data used for online behavioral advertising by European Interactive Digital Advertising Alliance (EDAA) member companies.
Another available tool is the Network Advertising Initiative's (NAI) Opt-Out Tool at networkadvertising.org/choices. This allows you to opt out from the use of information about your online activities for online behavioral advertising by NAI member companies.

Please note that even if you opt out using the mechanisms above, you may still receive advertisements when using the SwiBeat Service.We work with advertising partners to serve advertisements on the SwiBeat Service. One of the services we use to track activity related to the Service, e.g., by placing cookies, is Google Analytics by Google (Google, Inc. a company headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). We may use vendors, including Google, who use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to our websites, including Google Analytics for Display Advertising. Google provides tools to manage the collection and use of certain information by Google Analytics at tools.google.com/dlpage/gaoptout and by Google Analytics for Display Advertising or the Google Display Network by using Google's Ads Settings at google.com/settings/ads. You hereby consent to the use of the cookies and other technologies described above.

For more information about the use of cookies and how to block them, visit allaboutcookies.org, youronlinechoices.eu (Europe), or aboutads.info/choices (United States).
If you have any questions or comments about our use of cookies, please contact us at swibeat@gmail.com.


Access to your data

If you wish to access, amend or delete any other personal data we hold about you, or if you have any objection to the processing of any personal data that we hold about you, please contact us at swibeat@gmail.com, or the address provided below.

If you ask us to delete your account, we will do so within a reasonable period of time, but we may need to retain some of your personal data in order to satisfy our legal obligations, or where we have a legitimate reason for doing so.


International data transfers

SwiBeat transfers, processes and stores information about our users on servers located in a number of countries. Accordingly, SwiBeat may share your information with other companies in the SwiBeat group in order to carry out the activities specified in this Privacy Policy. SwiBeat may also subcontract processing to, or share your information with, third parties located in countries other than your home country. Your personal information may therefore be subject to privacy laws that are different from those in your country of residence.

Information collected within the European Economic Area (「EEA」) and Switzerland may, for example, be transferred to and processed by third parties identified above, located in a country outside of the EEA and Switzerland, where you may have fewer legal rights in relation to your information. The SwiBeat group will process your information as described in this Privacy Policy.


Age restrictions

SwiBeat is not intended for use by children. Anyone under the age of 13 is not permitted to use the Service and must not attempt to register an account or submit any personal information to us. We do not knowingly collect any personal information from any person who is under the age of 13 or allow them to register an account. If it comes to our attention that we have collected personal data from a person under the age of 13, we will delete this information as quickly as possible. If you have reason to believe that we may have collected any such personal data, please notify us immediately at swibeat@gmail.com.


Changes and updates to this Privacy Policy

We may occasionally update this Privacy Policy, and when we do so, we will also revise the Effective Date set out below. Any changes to our Privacy Policy will always be available here so that SwiBeat users are always aware of what information we gather, and how we might use and share that information. Please be sure to check back here from time to time to ensure that you are aware of any changes to this Privacy Policy. Any material changes to this Privacy Policy will be communicated to registered users by emails and/or by posting a notice of the change on the Website.



If you have questions about this Privacy Policy, want to suggest changes to this Privacy Policy or want to know, what information we store about you, please contact us through Contact section, or write to us at:
No.52, Meihe St., South Dist., Taichung City 402, Taiwan
Thank you for reading our Privacy Policy. We hope you enjoy SwiBeat!

Last amended: 21 Jan. 2016